PROGRAM BRIEF

The Well is a forward thinking creative hub (and sometimes madhouse!) where cutting edge fashion, hair styling and partying all come together under one roof

Operating out of posh, converted turn-of-the-century warehouse in Downtown Los Angeles, The Well is a step forward in LA's creative design renaissance and provides its fans a shopping, hair and events experience like none other. Frequent shoppers at and collaborators with The Well include Skrillex, Steve Aoki, Diplo, AlunaGeorge + many more.

When it comes to fashion designers and DJs/bands playing their parties, The Well curates the world-renowned right next to the new and emerging, providing an exciting platform connecting new audiences to everything worth paying attention to in the worlds of fashion, beauty and partying. The Well's TV program would seek to accomplish a similar goal, while mixing in all the fun (and drama!) that goes down in a building full of outlandish creative types

The space:

parties at The Well:

parties outside of the well:

the staff:

DEMOGRAPHICS

Gender of Followers: 

55.1% Female

45.9 % Male

Age:  

2% 13 - 17

39% 18-24

47.8% 25-34

5.2% 35-44

Education:

30% College Degree

42% Some College

28% High School

 

Median Purchase Amount in Store: 166.20 (National Average at time of survey: $126.03)

Email Subscribers: 36,000+

Instagram Followers: 33,600+

Facebook: 19,500+

Twitter: 5,399 

*Data gathered rom email surveys conducted in 2014 and 2015